To be up to date with what is happening and generally have our thematics of a cultural pulse.

Theorise of trend archetypes and cyclic mimicry, re-appropriation, modification and reinvention.

1950s style – retro Americana is constantly romanticised and replicated. We are sold the idea the 1950’s was a golden age of excitement and opportunity. We enjoy this fantasy 1950’s and on the most part willfully delude ourselves. Knowing truthfully in our hearts it is a persistent archetypal construct – a lie – that makes the complex truth easier to understand.

What are the possible patterns and probable causes to the ebb and flow of trends in contemporary cultures.